In a world of BeautyCon, Indie Beauty, FoundersMade, Ipsy… does the world need another beauty show? The answer is YES, if Sephora is rolling out the red carpet. Last night I got a preview of the first Sephora House of Beauty SEPHORIA beauty event which takes place this weekend at the Majestic Downtown in LA. Featuring endless stands of brands carried by Sephora gifting samples, and offering one of a kind beauty experiences and endless photo opps. And the talent!!!!!! Jen Atkin, Dr. Dennis Gross, Chrissy Teigen (for BECCA), Charlotte Tilbury, Mario Dedivanovic, aka @makeupbymario (for Laura Mercier), Dr. Murad all offering masterclasses… see full list HERE.
There’s an outdoor space featuring Glamglow, It Cosmetics, Viktor+Rolf and Gucci fragrances and the giant La Mer bottle you can go inside of (it’s insane!), then go inside the Majestic for 3 floors of brand activation and mini shops, and master classes.
They’re expecting 5,000 guests this weekend, watch the video to peek inside!
Welcome to beauty paradise, well done Sephora! Check it out at sephoria.com
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