Black and Beautiful! All of a sudden the beauty industry and everyone else on the planet is acknowledging just how beautiful you are. Why now? Could it be that they see their revenue dwindling because you’re tired of being ignored.
It’s definitely to jump on the hash tag of George Floyd, “I Can’t Breathe” and the other countless Blacks that have been shot and killed. Don’t fall for the okey doke. If things can return to the way they were, they will.
There’s History in Caring for Your Beauty
From your skin to your hair, your beauty concerns and challenges have always existed. The beauty industry didn’t feel as though they had to give you any attention. After all, you didn’t exist as a person, let alone would you be considered beautiful.
In the late 1800’s early 1900’s Annie Malone was the first to patent the pressing comb and create a line of hair and skin products for Black Women. She was the founder of Poro Cosmetics and Poro Beauty College.
Sarah Breedlove, you know her as Madam C.J. Walker, trained under Annie Malone becoming one of her top sellers. Later venturing out on her own to start her business.
In 1947 Nathaniel and Arthur Bronner along with their sister, Emma, started Bronner Brothers. Bronner Bros is the largest private African American Hair and Skin care producers in the United States.
The late ’60s and ’70s set the same type of energy in motion with integration. James Brown told you to “Say it Loud, I’m Black and I’m Proud.” Cosmetic companies that catered to your beauty and blackness were born and gave you options when it came to products for your skin and hair.
Fashion Fair Cosmetics, Naomi Sims and Vera Moore cosmetic lines were started just for you. Nyraju Skin Care exist because these black owned companies paved the way for us and likes of Carol’s Daughter, Pooka Pure and Simple and countless others.
Courting Beautiful Black Women for their Money
You’re seeing all industries wanting to make sure you know they are supporting you and your struggle. Online marketers are telling you they are bringing in diversity professionals. That they will become more aware of blacks on their list and include guest that are “People of Color”. The phrase “People of Color” doesn’t always mean you. It all depends on who’s using the phrase. The beauty industry is no different.
There have been images of Black Women on the cover of packaging for years. It doesn’t mean that the ingredients are for your skin and hair. Your skin and certainly your hair are not the same as Caucasians.
Common sense tells you this. Don’t loose, neglect or overlook your Common Sense.
Seek Out Black Owned Businesses that Cater To You and Treat You With Respect
Give Black Owned Businesses a chance to earn your money. Whether it’s cosmetics, food or apparel, its important to our communities that we give our support.
Even though business is a learnable skill, it’s hard work. Covid-19 has put a strain on all businesses. Can you imagine what black owned businesses are facing?
The world is going through a tremendous change. It’s as though it’s giving birth to a new earth.
Your thought process and your actions are all part of this change. Take care of your businesses and communities. You will be taking care of your economic foundation when you do.
A lot of businesses will go online. This will change how business is done. It’s been coming for years. You are now seeing it in full operation.
Big advertising campaigns will be put into action. Major beauty corporations will use people who look like you to market to you and lure you in. Choose wisely where you spend your money. Your very existence could depend on it. Your skin and hair will definitely depend on it.
That’s it for this week. As always …
Dedicated to Your Beauty,
Juliette Samuel,
Esthetician/Author/Publisher,
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