Three-time Emmy-nominated producer and host Derrick N. Ashong is the CEO and co-founder of AMP Global Technologies, the company behind the Take Back the Mic (TBTM) app, and The Mic: Africa, the first interactive TV format born on the continent.
This tech-enabled entertainment company helps content producers build a direct relationship with their audience and be rewarded for discovering and sharing trending content.
The “AMP-powered series”, Take Back the Mic: The World Cup of Hip Hop was the first 100% fan curated series to get an Emmy nod, becoming a back-to-back Emmy Finalist for Outstanding Interactive Programing and proving itself in the market with deep engagement, media impressions, and ROI across Mobile, Digital, TV, VR and Live media.
AMP Global also gives brands and media companies deep insight into global youth audiences.
In this interview with Lucia and Derrick, we discussed:
- The inspiration behind “The Mic: Africa”, the first interactive TV format on the African continent
- Why the Take Back the Mic app, is sometimes described as “Netflix meets Instagram.”
- How the Take Back the Mic app empowers artists and creators.
- How the pandemic influenced a key feature of the app, benefiting users.
Watch all 5 episodes of “The Mic: Africa” Season 1 and download the Take Back the Mic app at www.takebackthemic.com.
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