Ingrid Best, a dynamic figure in the wine and spirits industry, has embarked on an exciting new venture by introducing her own wine label, iBest Wines.
Best’s 20-year career has been marked by pivotal moments in brand development and cultural transformation, and she is now infusing her passion for diversity and inclusivity into this fresh endeavor.
Ingrid’s journey was not without its challenges. She self-funded her wine venture, which was a significant financial undertaking. However, her investments in real estate, stocks, and art over the years provided the financial backing she needed. It wasn’t until recently that friends recognized the potential in her project and offered to invest, demonstrating the power of collective support, especially among Black women.
The talented team of founding members at iBest Wines, includes brand strategist Anna Miya, finance professional Chanel Floyd, sommelier Grace Mahary, and brand manager Rachel McKinnie.
iBest Wines initially focuses on South African wines, a category often overshadowed in the wine industry. Best is enthusiastic about championing it through her new brand, collaborating with accomplished South African winemakers to craft distinctive blends that showcase the nation’s rich winemaking heritage.
As a Black woman from America entering the world of South African wine, Ingrid recognized the importance of building connections and earning permission. She embarked on a journey to connect with the people of South Africa and share their stories through her brand. It wasn’t just about creating a wine; it was about respectfully becoming a part of a community with a deep wine tradition.
South Africa’s winemaking history spans over 350 years. The country’s diverse climate and soils yield a wide variety of grape varieties, including Chenin Blanc, Pinotage, Cabernet Sauvignon, and Shiraz. South African wines are renowned for their bold flavors and exceptional value for money.
Despite this rich winemaking tradition, South African wines are often underrepresented in the United States wine market. This is likely due to several factors, including the country’s geographical distance from the US and limited awareness of South African wines among American consumers.
At the core of iBest Wines are two exceptional blends that encapsulate the essence of South African winemaking:
- iBest White Blend: Peach, apricot, and lemon flavors meld with hints of basil, honeysuckle, biscuit, and soft cheese. Best enjoyed chilled a perfect companion for any gathering or time with yourself.
- iBest Red Blend: Floral tea nuances meet rich notes of blackberry, cherry, blueberry, and blackcurrant, all underscored by warm spices. Whether paired with fine or casual dining, it promises a robust and balanced experience.
Both of these exquisite blends draw inspiration from South Africa’s fertile soils and offer accessibility in terms of affordability and taste, making them a delight for wine enthusiasts of all levels.
Ingrid’s journey is not a solitary one. She acknowledges the support and camaraderie within the Black-owned wine and spirits industry. Industry peers like the McBride Sisters, who have blazed their own trails, serve as sources of inspiration and guidance. Together, they’re working towards a more inclusive and diverse wine world.
Beyond championing South African wines, iBest Wines is equally committed to supporting underrepresented winemakers. Best holds the belief that everyone deserves a seat at the table, and she is determined to leverage her platform to amplify the voices and craftsmanship of underrepresented winemakers in the industry.
Pre-order today at ReserveBar.com
by Tony O. Lawson
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The post iBest Wines: Championing Diversity and South African Vintages appeared first on SHOPPE BLACK.
