The Honey Pot Co. a leading plant-based feminine hygiene brand, has secured a $380 million partnership with middle-market investment firm, Compass Diversified, propelling growth in the natural feminine care sector. This strategic alliance signifies a significant advancement for both companies, poised to reshape the industry by promoting natural alternatives and empowering women to make informed choices.
Founded in 2012 by Beatrice Dixon, The Honey Pot Co. has championed a campaign against harsh chemicals and synthetic fragrances, resonating with a growing demographic of women seeking healthier options. With a strong presence in over 33,000 stores, including major retailers like Target and Walmart, The Honey Pot Co. has achieved considerable success.
Dixon expressed her optimism about the partnership, stating, “We are excited to embark on this collaboration with CODI, a firm that aligns seamlessly with our values and is dedicated to championing our vision of destigmatizing feminine care through accessible products and promoting holistic wellness, both inside and out.”
Elias Sabo, CEO of Compass Diversified, acknowledged the remarkable work done by Beatrice and her team, noting, “They have a strong leadership team, an efficacious line of products, and a track record of impressive innovation and category disruption. We believe they have tremendous growth opportunities on the horizon.”
This partnership ensures the preservation of The Honey Pot Co.’s core values and vision. Beatrice Dixon will continue to lead as CEO and Chief Innovation Officer, with existing owners retaining a significant stake, ensuring continuity in the brand’s mission and facilitating a seamless transition toward accelerated growth.
Beyond reshaping the industry, the partnership aims to enhance the accessibility of natural solutions. Increased resources will enable The Honey Pot Co. to broaden distribution channels, ensuring that their products reach diverse communities, especially those traditionally underserved by the industry.
The acquisition, subject to customary closing conditions, is expected to conclude in February.
by Tony O. Lawson
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