CurlMix specializes in products for curly, kinky, and coily hair. The brand produces a variety of shampoos, conditioners, gels, and styling creams that are designed to hydrate, define, and hold curls.
With an impressive track record of success, including a recent expansion into 460 Ulta Beauty stores and a substantial increase in revenue from $13 million to $32 million in just two years, CurlMix is setting new standards for innovation and inclusivity.
Now, as the brand gears up for further growth, they’ve announced a crowdfunding campaign, showcasing their dedication to democratizing investment opportunities and empowering their community.
In this interview, we delve deeper into the brand’s journey with CEO and Co-Founder Kim Lewis, exploring the inspiration behind CurlMix, its unique offerings, and its vision for the future of the beauty industry.
What inspired you to create CurlMix?
Creating CurlMix was born out of my personal frustration with the lack of clean, natural hair care products specifically tailored to curly hair. I wanted something that not only addressed the unique needs of textured hair but also upheld high standards in terms of ingredients. This frustration led me to experiment with creating my own formulations, and that’s how CurlMix came to life. I wanted to know EXACTLY what was in my products.
How has the brand evolved since its appearance on Shark Tank? What milestones have been particularly significant?
CurlMix has reached new heights in terms of availability and manufacturing capabilities. We’re excited to announce that CurlMix is now available in 460 Ulta Beauty doors, bringing our clean and natural hair care products to even more individuals seeking high-quality solutions for their curly hair.
Furthermore, our commitment to excellence extends to our own 30,000 sqft manufacturing facility. This facility not only ensures the production of top-notch products but also allows us to maintain strict quality control standards, reinforcing our dedication to clean beauty.
Looking ahead, CurlMix is set to push the boundaries of innovation in the hair care industry. We have ambitious plans to explore the biotech haircare space, leveraging cutting-edge advancements to revolutionize the way we approach hair care. Our commitment to staying at the forefront of industry trends includes venturing into color innovation, offering our customers exciting and groundbreaking options for expressing themselves through their curls.
Where do you envision your business in the next few years, both in terms of products and its role within the beauty industry?
This expansion into Ulta Beauty’s doors, coupled with our state-of-the-art manufacturing facility and ventures into biotech and color innovation, solidify CurlMix as a trailblazer in the beauty industry. We are not only meeting the needs of our community but also setting the stage for the future of clean and innovative hair care.
Looking back, is there anything you wish you’d known before starting CurlMix that might be valuable for others venturing into a similar space?
It’s okay to grow slowly. It’s that simple.
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