Beyond Amazon: Black-Owned Brands to Shop Directly
In recent months, we’ve witnessed a concerning trend as major corporations scale back their diversity, equity, and inclusion (DEI) initiatives.
This retreat from corporate diversity commitments makes it more crucial than ever for consumers to take direct action in supporting Black-owned businesses.
While these brands are available on Amazon, we encourage you to purchase directly from their websites to maximize the impact of your spending and ensure these entrepreneurs receive the full benefit of your purchase.
Beauty & Personal Care
- Alaffia: Ethical beauty products supporting African communities.
- Oyin Handmade: Moisturizing hair and body products crafted for natural hair.
- EDEN BodyWorks: Affordable, natural hair and body care.
- SpringJene: Natural, fluoride-free toothpaste made with clean ingredients
- Hue Noir: Makeup formulated to complement deeper skin tones.
- Kazmaleje: High-quality hair tools designed for textured hair.
- Buttah Skin: Skincare products that cater to melanin-rich skin tones.
- Bolden: Skincare brand designed specifically for women of color.
- The Cut Buddy: Groming templates and trimmers for precise haircuts.
- AfroPick: Culturally inspired afro picks for hair care and self-expression.
Home & Lifestyle
- The 125 Collection: Inspirational quote candles with a modern aesthetic.
- Shades of Color: Planners, calendars, stationery and more.
- Pardon My Fro: Culturally inspired home decor and accessories.
- Professor Amos: Professional-grade cleaning solutions for household messes.
- Entrepreneurs Color Too: Vibrant planners, stationery, and office supplies.
- Dessie: Greeting cards and party supplies designed to celebrate all occasions
Food & Beverage
- Golde: Superfood blends for lattes and skincare.
- Zach and Zoë: Unfiltered raw and 100% natural honey.
- Iya Foods: African-inspired, gluten-free flour, seasonings, and snacks.
- Sip Herbals: Herbal coffee alternatives made from natural ingredients.
- Hot N Saucy: Hot sauces made with natural ingredients, bringing bold flavors.
Toys & Activities
- Blitz Champz: Football-themed card game celebrating diversity in sports.
- Orijin Bees: Dolls with diverse skin tones and curly hair textures.
- Puzzle Huddle: Culturally representative puzzles for kids.
Apparel & Accessories
- ICONI: Activewear with a focus on inclusivity and empowerment.
- Melt Fit: Activewear designed for comfort and inclusivity.
- Hairbrella: Waterproof hats designed to protect hair from rain and humidity
- Rebecca Allen: Nude-tone footwear designed to complement diverse skin tones.
- Lemlem: Artisan-made clothing inspired by Ethiopian weaving traditions.
- Telfar: Iconic, accessible luxury handbags and apparel.
- Cise: Vegan leather bags with powerful messaging.
- Coco and Breezy: Eyewear blending fashion and function with a bold, artistic edge.
As we navigate this period of corporate DEI rollbacks, let’s demonstrate that supporting diverse businesses isn’t just a trending moment but a lasting movement driven by conscious consumers like you.
Tony O. Lawson
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