Sneakerheads, it’s time to show some love to the Black owned sneaker brands out there! Many of these brands are making waves in the industry and deserve just as much attention as the big players.
According to recent studies, the global sneaker market is expected to reach $95 billion by 2028. In the United States, the sneaker market is expected to reach $28 billion by 2026.
I’m sure you’d agree that Black owned sneaker brands deserve a piece of this multi-billion-dollar pie. Let’s dive in and explore some of the brands you need to know about.
Black Owned Sneaker Brands
Ninety-Nine Products
NinetyNine Products is a footwear brand focused on supporting the communities that drive culture and style while using high-performance technology to build functional products that work in competition and in life.
Saysh
Founded by Allyson Felix, the most decorated track and field athlete of all time, Saysh is a community-centered lifestyle brand for, and by, women. Their mission is to create a future in which inequality is undermined by female creativity and athleticism.
ENZI
A footwear brand committed to the highest levels of quality in production, design, and materials while maintaining a commitment to social and environmental responsibility.
SIA Collective
SIA, which stands for Somewhere In America, is owned by Devlin Carter. The brand is known for its unique and bold designs, making them a popular choice among its loyal following.
RockDeep
ROCKDEEP is a 10-year-old athletic and outdoor footwear company providing function, style, and quality at prices that will make you mad at your favorite brand.
KEEXS
The KEEXS footwear brand is an African-inspired collection of casual footwear that accentuates the coolness of any man or woman. It is also for individuals who are expressive and unapologetic regarding their fashion choices.
Enda
Enda is an African running shoe brand inspired by the world’s greatest runners in Kenya.
Fabrice Tardieu
Fabrice Tardieu is a sneaker brand known for its hand-painted, “laid-back luxury” designs inspired by street cultures in cities like Miami, New York, London, and Paris.
TRONUS
TRONUS is a cutting-edge sneaker brand founded by the first female football player to own a sneaker company, Santia Deck. TRONUS offers limited edition styles and unique packaging, appealing to sneaker enthusiasts of all levels.
Ethics
NBA veteran Langston Galloway and his wife Sabrina started Ethics, with the goal of creating a product that goes beyond just a creative design and has meaning behind it. The company aims to change the narrative in basketball footwear and ownership of it through a unique product.
PerryCo
PerryCo is a brand that prides itself on being unisex, offering both footwear and accessories for all genders. The brand is known for breaking gender barriers and providing versatile, stylish options for all customers.
Q4 Sports
Q4, based in Los Angeles, was founded on the four fundamental elements required for success in any game: Purpose, Passion, Dedication, and Focus. Q4SPORTS is a brand committed to empowering others through sport and located at the intersection of sports and business.
Nagast Footwear 
Nagast Footwear aims to uplift and create a positive outlook in the Black community. The shoes are inspired by African culture and are designed to be fashionable and high-quality.
Bungee
In 2018, Darrell Alston launched Bungee Oblečení, a brand of luxury sneakers and upscale athleisure wear, based on sketches he created while incarcerated. Bungee focuses on high quality materials and clean, classic lines.
by Tony O. Lawson
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