Delecia Watson, the founder of Life is Deleesh, a bespoke copywriting studio dedicated to luxury and premium brands, takes center stage in this interview. With a unique blend of her passion for writing and a profound understanding of the luxury industry, Delecia sheds light on her entrepreneurial journey and shares invaluable insights into the world of copywriting.
What inspired you to start Life is Deleesh?
It was 2019, and I had spent nearly three years in a toxic work environment. I desperately needed a change, so even though I didn’t have another job lined up, I decided to cut my ties. I had faith that no matter what, I was going to be okay. As I began to think and pray about my next steps, it occurred to me that I could combine my love for writing with my luxury industry insights to form a business: copywriting for luxury brands.
What makes your copywriting studio different from others?
At Life is Deleesh, it’s about more than beautiful words. Our mission is to illuminate the world through captivating content and unforgettable brand experiences. From luxury car services to viral beauty brands, our clients entrust us to craft compelling narratives that resonate with the discerning tastes of their clientele.
Can you share a success story of a client who has seen significant results from your copywriting services?
While it should never be an afterthought, copywriting is only one aspect of a successful business. Remarkable brands fuse innovative marketing strategy, stellar design, and compelling copy. I can never take full credit for any of my clients’ success, but I have been able to help one client add up to $1 million in monthly revenue.
In your experience, what common misconceptions do business owners have about the role of copywriting in their marketing efforts?
There are a few! One misconception is that professional copywriting is just about words. Many business owners, especially newer ones, underestimate the strategy behind it, so they don’t invest in it. They often don’t even budget for it because they figure they can do it themselves.
What are some of the best ways for luxury and premium brands to use copywriting to attract and retain customers?
It’s important to know that people buy when the conditions are right. And the conditions are logic, emotion, and urgency. It’s challenging to nail all three, but the most profitable luxury brands do. If you can use messaging to weave those three conditions together, you’ll do well to attract and retain customers.
With the upcoming holidays, what are some specific ways that luxury and premium brands can use copywriting to boost sales and increase revenue?
For product-based businesses, gift guides. Another idea is to bundle products most frequently bought together and give them a catchy new seasonal name. If you have enough lead time, it’s the perfect opportunity to release limited-edition products. I’ve also seen many service-based businesses use scarcity as an incentive during the holidays.
If your business could use luxury copy support for the holiday season and beyond, my team can help.
Visit us online at www.deleesh.com or inquire at [email protected].
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