Black farmers are up in arms after Tractor Supply Company, a retailer they depend on, abruptly reversed its diversity, equity, and inclusion (DEI) initiatives.
The company’s decision, which also included dropping climate change goals and sponsorship of LGBTQ+ events, has sparked outrage, particularly among Black farmers who feel alienated as customers. The National Black Farmers Association (NBFA) has been at the forefront of the criticism, calling for CEO Hal Lawton’s resignation.
“This decision is appalling and reflects the racial division plaguing America,” said John Boyd, NBFA president and a fourth-generation farmer who frequents Tractor Supply. “It directly impacts our 130,000 members, many of whom are loyal Tractor Supply customers.” According to reports, Boyd and other NBFA members tried to address their concerns with Lawton before publicly calling for his resignation. The NBFA is also considering a boycott if the company doesn’t reinstate its DEI efforts and social responsibility initiatives.
Tractor Supply’s reversal follows pressure from conservative activists who criticized the company’s focus on social issues. However, the move has backfired, damaging the company’s reputation and potentially leading to lost sales among core customers.
This situation underscores the ongoing struggle for racial equality in agriculture. Black farmers have historically faced discrimination in accessing land, loans, and resources. Tractor Supply’s initial DEI efforts were seen as a step towards inclusivity, and their reversal is a setback for many Black farmers who rely on the company.
The coming days will be crucial for Tractor Supply. The company must decide whether to weather the criticism or attempt to regain its footing by reversing course and recommitting to diversity and social responsibility.
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The post Black Farmers Call for Tractor Supply CEO’s Resignation After Diversity Rollback appeared first on SHOPPE BLACK.
