How The LYC Pledge is Mobilizing Communities for Daily Impact
In a world that often feels overwhelmed by large-scale problems, The LYC Pledge offers a refreshing reminder that real change begins with the small choices we make every day.
Founded by Anthony Ferguson, The LYC Pledge is more than a platform—it’s a growing movement rooted in intentional action, human connection, and sustainable well-being.
In this conversation, Anthony shares the inspiration behind The LYC Pledge, how the platform fits into busy lives, and why he believes individual action is key to solving some of society’s biggest challenges.
What inspired you to create The LYC Pledge, and what gap did you see in the world that you felt called to fill?
From a young age, I was drawn to stories of people who dedicated their lives to something bigger than themselves—people who saw a problem and refused to look away. That’s the kind of impact I’ve always wanted to make. Muhammad Ali once said, “The service you do for others is the rent you pay for your room here on Earth.” That idea has always stayed with me.
I created The LYC Pledge because I believe everyone has the power to make a difference. The world is facing enormous challenges—climate change, social justice, mental health crises—but real change doesn’t come from technology alone. It comes from people. From small, intentional actions that, when done together, create something bigger than we ever imagined.
Leading institutions like Harvard, the WHO, the UN, and global firms like McKinsey and Accenture all agree: technology alone won’t solve our problems. People must be actively engaged in creating solutions, and that’s where human sustainability comes in.
Social media connects us more than ever, yet so many people feel disconnected. I saw an opportunity to change that—to build a community that encourages people to take meaningful action, to become healthier and happier, and to realize their full potential. Because when we come together, we don’t just improve our own lives—we create a better world. That’s what The LYC Pledge is all about.
How does The LYC Pledge fit into everyday life—especially for people balancing work, family, and everything else?
The LYC Pledge seamlessly fits into everyday life by meeting people where they are—no matter how busy. It’s designed to make wellness of the mind, body, and soul easy and accessible for everyone. With eight broad daily goals, the platform allows people to engage at their own pace, offering a supportive community and practical tools to help along the way.
What makes LYC different is its simplicity—many of the goals can be achieved through small, intentional choices that naturally integrate into daily routines. And because these actions lead to a healthier, happier life, members stay engaged, inspired, and motivated to do more. The LYC Pledge isn’t just a challenge—it’s a lifestyle.
You’ve created something that blends purpose with platform. How are you approaching growth and scaling this movement?
Growth for The LYC Pledge is driven by a simple truth: sustainability is no longer optional—it’s essential. More people are recognizing the urgency of societal challenges like climate change and social well-being, but many don’t know where to start or how to make a real impact. LYC serves as the bridge, providing a community where individuals can take meaningful action and find support.
At the same time, companies are facing increasing expectations to integrate sustainability into their operations. LYC aligns with corporate sustainability goals, offering a platform where businesses can engage employees, support social responsibility initiatives, and create real change.
Our strategy is twofold—growing the movement through individual members while forging partnerships with corporations and organizations that share our commitment to sustainability. By bringing people and businesses together, we’re building a global community where sustainability isn’t just an idea—it’s a way of life.
How do you measure impact—personally or through the platform?
Impact at LYC is measured in both tangible and deeply personal ways.
For individuals, the “I Matter Journey” feature within the platform allows members to track their progress, set personal goals, and see the small but meaningful changes they’re making in their daily lives. More than just data, it’s about feeling the difference—more energy, stronger connections, and a greater sense of purpose.
For corporate members, LYC provides tools to measure engagement, gather insights, and assess the cultural shifts within their organizations. But beyond the numbers, companies will experience the transformation firsthand—when employees feel more connected, motivated, and engaged, it positively impacts the entire workplace.
At its core, LYC is built on the belief that humans are the most underutilized resource on the planet. When we come together as a community, we don’t just improve our own well-being—we unlock our full potential and contribute to something bigger than ourselves. That’s the real measure of impact.
What’s your message to anyone out there who wants to be the change but doesn’t know where to start?
I started LYC because I see myself as *“The Man in the Mirror”—*change begins with each of us. If you’re wondering where to start, begin by looking inward. Ask yourself, “What kind of life do I want to live?” Do you want to feel healthier, more connected, and more purposeful? Do you want to be part of something bigger than yourself, something that truly makes a difference?
Real change doesn’t happen overnight—it starts with small, intentional actions. One choice, one habit, one connection at a time. And you don’t have to do it alone. The LYC community is here to support and inspire you every step of the way. Download the app, make the pledge, and start your journey today. Change isn’t just possible—it begins with you.
Ready to be part of something bigger?
Join a growing community committed to wellness, sustainability, and meaningful daily action.
Download The LYC Pledge app today and take the first step toward a healthier, more connected life.
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For iOS devices: Download from the App Store.
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For Android devices: Download from Google Play.
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